Anja Rubik fronts the Fendi Fall/Winter 2011/2012 ad campaign yet again for the third consecutive time. Anja Rubik dons a brunette wig playing what seems to be the wife of Baptiste Giabiconi flanked by three adorable kids, I presume to be their ‘children’. (Fendi has a kids collection -Fendi Kids) Brad Kroenig makes a cameo as the artist painting Anja Rubik and a family portrait. The Fendi Fall/Winter 2011/2012 ad campaign is of course shot by Karl Lagerfeld and features lots of fur and knits. I particularly like the eyewear that Anja Rubik wears. She is such a goddess.
The Fendi Fall/Winter 2011/2012 ad campaign is definitely a winner. The whole mood and creative direction were spot on and brought out the best from the stunning Fendi Fall/Winter 2011/2012 collection. Oddly though, the colour scheme is very similar to the Fendi Fall/Winter 2010/2011 ad campaign. That being said, the single release of 23 images from the ad campaign is one of the biggest yet.
View the making of the Fendi Fall/Winter 2011/2012 ad campaign below. And don’t forget to check out the new Fendi Chameleon bag which you can pre-order now from Luisaviaroma by clicking on the link.























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