Louis Vuitton presents L’Invitation Au Voyage, Louis Vuitton’s first ever ad campaign video, starring Arizona Muse and directed by photographer duo Inez and Vinoodh who also shot the print campaign. You would have thought that the world’s most valuable luxury brand would have gotten on the bandwagon eons ago.
Although it is not technically Louis Vuitton’s first film, it is the first ever ad campaign video to accompany the print ad campaign. This one chronicles Arizona Muse through iconic sights of Paris and up on a hot air balloon –no less.
Check out L’Invitation Au Voyage, Louis Vuitton’s first ever ad campaign video and the print ad campaign starring Arizona Muse below; better now than later I suppose.
Images Courtesy of Louis Vuitton
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