The Burberry Autumn/Winter 2011 Ad Campaign features full length and portrait shots, inspired by the brand’s own 1960’s ad campaign images. British actors, models and musicians were featured which is in line with the brand’s support for emerging British artistes. New cast members and themes will be introduced every month throughout the season. For the month of June, the Burberry Autumn/Winter 2011 Ad Campaign stars Jourdan Dunn and Cara Delevingne alongside newcomers actress, Felicity Jones, 16-year-old Molly Smith as well as model slash actress Amber Anderson and Thomas Penfound among others. (Thomas Penfound and Cara Delevingne are my favourites.)
Christopher Bailey kept it simple, letting the clothes and accessories speak for themselves. Against a dark background, the colours of the collection came out beautifully with the ‘classic Burberry gaze’ from the models. Lensed by Mario Testino, the Burberry Autumn/Winter 2011 Ad Campaign was minimalism at its best.
‘I was inspired by iconic British portraits and our own archive campaigns from the late 1960s of Jean Shrimpton using her trench coat to shelter herself from the poetic and romantic British weather.
We wanted to create a group of portraits celebrating British actors, musicians and models.’
Christopher Bailey, Burberry Chief Creative Officer.
© Copyright Burberry/Testino
Burberry has been one of my favourite fashion houses for incorporating digital media and technology into its marketing campaign and to its overall brand image. No surprises that the brand is lauded and known for being tech-savvy. From screening its fashions shows in 3D to making clothes available for purchase straight off the runway during the show. Of course not to mention 2D live streams of its fashion shows every major season, Burberry Accoustic and Art of the Trench.
However, I came across a Facebook IQ report by L2 thinktank which ranks global brands based on their aptitude on using Facebook as a social media platform. Burberry was surprisingly ranked at 49th place. I’m sure this news shocked many. This is what Business of Fashion has to say: ‘Is Burberry’s digital prowess really waning?’. Apparently the lack of interactive avenues for fans or customers was the main issue. Click here for more detailed ‘reasoning’. Personally, I don’t have any issue with its Facebook page at all! Those are just minute issues, take a look at their website, for crying out loud! For me audio, video and photo content are what’s important and Burberry aces them. It must also be noted that Burberry has the largest amount of ‘likes’ on its Facebook page-over 6.6 million. I say they owe it to Christopher Bailey and team.
Image credits: Burberry/Testino
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