TOM FORD Fall/Winter 2011/2012

Soundtrack: Ragged Tint -Benoit Pioulard

If you remember, back in February this year, Tom Ford held a small presentation in London (that’s where his headquarters are) to show the Tom Ford Fall/Winter 2011/2012 collection. A selected group of friends, magazine writers and editors (I’m assuming buyers too) were invited and as usual, no photography was allowed. If you hadn’t noticed, such was the exclusivity of the event, online editors and fashion bloggers were excluded.

Now this isn’t the first time he was done this (i.e. private showing of his collection); is this getting irritating or what? Tom Ford is a private man and he’s all about being the best, bold and exclusive. I wouldn’t blame the man; I wouldn’t have noticed that over three months has passed since his presentation in February if I hadn’t checked back. No love lost there.

‘I don’t want to be reviewed’ -Tom Ford

Aren’t you being reviewed now Tom Ford? But it seems this is not hurting his business (I assume), with the delay and ‘lack’ of hype/reviews surrounding his collection if he is daring enough to do it again. He must obviously still be attracting buyers. Nonetheless, some might argue that this creates more hype with the secrecy and anticipation leading up to the launch that when it hits stores, bam! Well, I don’t know, whatever it is, Tom Ford is staying true to his identity. The question is: How long is he going to stick to his guns before he gives in to the norm; or never? As much as I love Tom Ford-he’s one of my favourite designers-this is bugging me a little but on the other hand I love his boldness and presumptuousness. Has he gone to far off the road? You tell me.

To coincide with the launch of the Tom Ford Fall/Winter 2011/2012 collection, the launch of a FULL range of Tom Ford make-up and beauty line which he started in parts before he ventured into menswear and womenswear was announced a few days ago along with the ad campaign. I assume the models in the video above are wearing the new line. It will be available in September at Tom Ford stores, Bergdorf Goodman as well as selected Neiman Marcus and Saks Fifth Avenue stores.

Lara Stone stars in the ad campaigns with a narcissistic Tom Ford in sight.

Check back at Tom Ford‘s debut womenswear collection here.

Image Credits: fgr

8 thoughts on “TOM FORD Fall/Winter 2011/2012

  1. Pingback: TOM FORD | FASHION SLOP

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  4. Must be annoying for a designer to spend a year or more working on a collection, presenting it & then a couple of months later – well before the clothes hit the shelves of his own stores rip-off copies are avaialabe in every high street store & Chinese market!! Which rich customer wants to spend $$$$ on an original if Top Shop are selling a copy at 100th of the price! Surely this secrecy does something towards combatting the copyists?

    • Hi nathan. yes it does! and i believe the only benefit is the exclusivity and the hype surrounding it. but then again some may argue that this exclusivity lasts only for a short period of time. topshop, zara and what-not, can still come up with similar designs as of now because there will always be a market for high-street labels at affordable price points. so in a sense, it just delays the so-called copyists.

      customers and their buying habits vary. some who are rich may be able to justify the higher price tags and pay top dollar so your point will be relative?

      however, what i think we can both agree on is that hype is generated here, but the question is, will it die down over time as this ‘ploy’ is used more often and fashion folk become accustomed to it/grow tired of it? or could it become Tom Ford’s speciality/trademark.

      • haha its true. He lives around the corner from me in London & i often see his partner Richard Buckley in my local coffee shop sitting in the window seat with a cappuccino & reading a book ,so ill mention it next time i see him – maybe he can pass it on to Tom!

  5. Pingback: Lara Stone for Vogue US July 2011 | FASHION SLOP

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