Soundtrack: Ragged Tint -Benoit Pioulard
If you remember, back in February this year, Tom Ford held a small presentation in London (that’s where his headquarters are) to show the Tom Ford Fall/Winter 2011/2012 collection. A selected group of friends, magazine writers and editors (I’m assuming buyers too) were invited and as usual, no photography was allowed. If you hadn’t noticed, such was the exclusivity of the event, online editors and fashion bloggers were excluded.
Now this isn’t the first time he was done this (i.e. private showing of his collection); is this getting irritating or what? Tom Ford is a private man and he’s all about being the best, bold and exclusive. I wouldn’t blame the man; I wouldn’t have noticed that over three months has passed since his presentation in February if I hadn’t checked back. No love lost there.
‘I don’t want to be reviewed’ -Tom Ford
Aren’t you being reviewed now Tom Ford? But it seems this is not hurting his business (I assume), with the delay and ‘lack’ of hype/reviews surrounding his collection if he is daring enough to do it again. He must obviously still be attracting buyers. Nonetheless, some might argue that this creates more hype with the secrecy and anticipation leading up to the launch that when it hits stores, bam! Well, I don’t know, whatever it is, Tom Ford is staying true to his identity. The question is: How long is he going to stick to his guns before he gives in to the norm; or never? As much as I love Tom Ford-he’s one of my favourite designers-this is bugging me a little but on the other hand I love his boldness and presumptuousness. Has he gone to far off the road? You tell me.
To coincide with the launch of the Tom Ford Fall/Winter 2011/2012 collection, the launch of a FULL range of Tom Ford make-up and beauty line which he started in parts before he ventured into menswear and womenswear was announced a few days ago along with the ad campaign. I assume the models in the video above are wearing the new line. It will be available in September at Tom Ford stores, Bergdorf Goodman as well as selected Neiman Marcus and Saks Fifth Avenue stores.
Lara Stone stars in the ad campaigns with a narcissistic Tom Ford in sight.
Check back at Tom Ford‘s debut womenswear collection here.