David Gandy | Velour Magazine Film

This is a follow-up to the David Gandy | Dolce & Gabbana Book post. Tapped for an exclusive collaboration with Velour magazine, David Gandy stars in a brand-new fashion film set in a dark warehouse shot by editor-in-chief Eddie Bovingdon. Soundtrack is Machine Gun by Portishead. Check out the film below.

Sometimes I don’t get the idea for such videos. What is the whole point of a fashion film? What is the film trying to market? Menswear? Is it solely about fashion or does it possess underlying themes? You can look at it from different angles and come up with different ideas but only the creater/conceptualiser can give you a definite answer. Even then, the impact of such videos remains to be seen -in my opinion. Let me know what you think.

If you like the soundtrack by Portishead, check out the live video of them playing one of their hit songs Roads below. Surreal.

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