After the kooky sports-inspired campaign for Spring/Summer 2012 and last season’s mediocre studio shots, the Chanel Spring/Summer 2013 ad campaign was a breath of fresh air. Lensed by Karl Lagerfeld, Stella Tennant returns to the Chanel ranks with newcomers Ondria Hardin and Yumi Lambert playing second fiddle to the British model. Old muse versus new muses. All 3, unconventional in their own right. My favourite? Yumi Lambert.
Image Credits: tfs
Gone with the highly stylized ad campaigns of recent seasons’ past and in with a straightforward studio shoot sans props. The Gucci Spring/Summer 2013 ad campaign brought back memories of ad campaigns during Tom Ford circa Gucci when he first enlisted the help of Mario Testino and Carine Roitfeld somewhere around the mid-nineties. Perhaps it was due to the 60th anniversary of the 1953 Gucci Horsebit loafer that prompted a reference into the archives.
This time Anja Rubik and Karmen Pedaru replaces the cool nineties glamour of Amber Valetta as Mert & Marcus make easy work here. Interesting that the aesthetic remained the same –as did the ever timeless Horsebit loafer– and for the clothes, a simple palette of singular colours and silhouette shone through. But it was the nostalgic mood of yesteryears that got me the most excited.
Check out the rest of the Gucci Spring/Summer 2013 ad campaign featuring Anja Rubik and Karmen Pedaru by Mert & Marcus below.
Image Credits: tfs
Nordstrom presents Miss Wu, Jason Wu’s much anticipated diffusion line that is exclusively available at the upscale fashion speciality store. The good news is that it ships internationally at shop.nordstrom.com.
That aside, the Miss Wu Spring 2013 collection is just about everything a diffusion line should be. It is commercial, extremely wearable, upbeat, contemporary, and with just enough details to keep things interesting for shoppers looking for simple and quality designs. It was the timeless Jason Wu aesthetic in another light.
“The Jason Wu collection is my aesthetic, my design sensibility. Miss Wu is my personality. It’s fun to explore that facet of who I am –more downtown with a relaxed attitude.” –Jason Wu
Meghan Collison stars as the face of the first Miss Wu Spring 2013 campaign and lookbook.
Image Credits: Nordstrom
The Dior Spring/Summer 2013 ad campaign marks Raf Simon’s first ad campaign as creative director of Dior and also Dior’s first ever print ad campaign for a main ready-to-wear collection since Spring/Summer 2011 –apart from ad campaigns for its Lady Dior and Miss Dior bags. Choosing to focus more on shooting campaigns for its beauty, eyewear, fragrance, and bag collections in recent seasons, the arrival of Raf Simons in April 2012 as artistic director is proving to be a dawn of a new age for the house of Dior.
This is clearly evident in a decidedly refreshing take that has Raf Simons’ favoured minimalism style stamped all over it with the usage of blocks of white frames that were seen at the runway show in September 2012. At once it might seem disperse with models placed at different grounds for a dimensional setting and props plastered randomly but on deeper realisation, it evokes an imaginative realm that is one part dreamlike and another demure.
Aided by Willy Vanderperre who so often shot ad campaigns for Jil Sander when Raf Simons was still there, the Dior Spring/Summer 2013 ad campaign features Dior regular Daria Strokous alongside Anna Martynova, Diane Conterato, Nicole Pollard, and Marie Piovesan.
Image Credits: Dior Facebook
The Prada Spring/Summer 2013 ad campaign unveils a mouth-watering cast of veteran and up-and-coming models shot by Steven Meisel. Amber Valletta, Raquel Zimmermann, Saskia De Brauw, Sasha Pivovarova, Eva Herzigova, and Kirsten Owen make up the somewhat surprising cast of heavyweights while Sung Hee Kim, Irene Hiemstra, Irina Kravchenko, Vanessa Axente, and Prada worldwide exclusive for Spring/Summer 2013, Maartje Verhoef –who opened the show– make up the list of exciting newcomers.
“Flowers are a recurring motif: there is nothing girly or ostentatious about these blooms or these women; full-length shots are paired with cropped images, accentuating the contrasting characteristics of these eleven eclectic and iconic models.”
A relatively different take from its previous ad campaigns, this dynamic cast of models do take the attention off the clothes which although iconic in their own right, felt a tad less wearable and trend-setting than its previous collections of late. This concept of “contrasting characteristics” also resulted in 20 pairings (images) with repeat shots that felt slightly overdone but still, Amber Valletta, Sasha Pivovarova, who is slowly edging her way back into the scene post-pregnancy, Vanessa Axente, Irene Hiemstra, and Maartje Verhoef were draws for me.
Check out the rest of the Prada Spring/Summer 2013 ad campaign by Steven Meisel below.
Image Credits: Prada