Dior Spring/Summer 2013 Ad Campaign | Various Models by Willy Vanderperre

Dior Spring/Summer 2013 ad campaign, Dior Daria Strokous, Anna Martynova, Diane Conterato, Nicole Pollard, Marie Piovesan, Willy Vanderperre, Raf Simons

The Dior Spring/Summer 2013 ad campaign marks Raf Simon’s first ad campaign as creative director of Dior and also Dior’s first ever print ad campaign for a main ready-to-wear collection since Spring/Summer 2011 –apart from ad campaigns for its Lady Dior and Miss Dior bags. Choosing to focus more on shooting campaigns for its beauty, eyewear, fragrance, and bag collections in recent seasons, the arrival of Raf Simons in April 2012 as artistic director is proving to be a dawn of a new age for the house of Dior.

This is clearly evident in a decidedly refreshing take that has Raf Simons’ favoured minimalism style stamped all over it with the usage of blocks of white frames that were seen at the runway show in September 2012. At once it might seem disperse with models placed at different grounds for a dimensional setting and props plastered randomly but on deeper realisation, it evokes an imaginative realm that is one part dreamlike and another demure.

Aided by Willy Vanderperre who so often shot ad campaigns for Jil Sander when Raf Simons was still there, the Dior Spring/Summer 2013 ad campaign features Dior regular Daria Strokous alongside Anna Martynova, Diane Conterato, Nicole Pollard, and Marie Piovesan.

Dior Spring/Summer 2013 ad campaign, Dior Daria Strokous, Anna Martynova, Diane Conterato, Nicole Pollard, Marie Piovesan, Willy Vanderperre, Raf Simons

Dior Spring/Summer 2013 ad campaign, Dior Daria Strokous, Anna Martynova, Diane Conterato, Nicole Pollard, Marie Piovesan, Willy Vanderperre, Raf Simons

Dior Spring/Summer 2013 ad campaign, Dior Daria Strokous, Anna Martynova, Diane Conterato, Nicole Pollard, Marie Piovesan, Willy Vanderperre, Raf Simons

Dior Spring/Summer 2013 ad campaign, Dior Daria Strokous, Anna Martynova, Diane Conterato, Nicole Pollard, Marie Piovesan, Willy Vanderperre, Raf Simons

Dior Spring/Summer 2013 ad campaign, Dior Daria Strokous, Anna Martynova, Diane Conterato, Nicole Pollard, Marie Piovesan, Willy Vanderperre, Raf Simons

Image Credits: Dior Facebook

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Vogue UK January 2013 | Dior in Vogue: the archive

Vogue UK January 2013, Dior in Vogue: the archive, Kate Upton, Alasdair McLellan

Dior in Vogue: the archive is presented alongside the Raf Simons feature which can only be found in the digital edition of Vogue UK January 2013. The grandeur amounts of fabric and exquisite French elegance as seen through the years since 1946, collated in the pages of Vogue. See designs from the likes of Christian Dior himself to Gianfranco Ferré, Marc Bohan, and John Galliano; modelled by Jean Shrimpton, Jane Birkin, and Linda Evangelista among many others; and shot by photographers including Irving Penn, Craig McDean, David Bailey, and Patrick Demarchelier to name a few.

These models of yesteryear bring me back to the cover of Vogue UK January 2013, which features Kate Upton in a demure Alaîa dress shot by Alasdair McLellan. As you would have already known, there are two camps: one for Kate Upton’s ‘refreshing body image’ in high fashion and the other against her ‘unconventional’ measurements going against what is deemed the ‘standard’. While we can’t possible predict the future shift in industry standards, one thing’s for sure; waif or curvy, these Dior creations are gorgeous either way.

Check out all 28 photos of Dior in Vogue: the archive for Vogue UK January 2013 below.

Vogue UK January 2013, Dior in Vogue: the archive

Vogue UK January 2013, Dior in Vogue: the archive

Vogue UK January 2013, Dior in Vogue: the archive

Vogue UK January 2013, Dior in Vogue: the archive

Vogue UK January 2013, Dior in Vogue: the archive

Vogue UK January 2013, Dior in Vogue: the archive

Vogue UK January 2013, Dior in Vogue: the archive

Vogue UK January 2013, Dior in Vogue: the archive

Vogue UK January 2013, Dior in Vogue: the archive

Vogue UK January 2013, Dior in Vogue: the archive

Like what you see? Find more of such photos in the book, Vogue on: Christian Dior (Vogue on Designers).

Image Credits: tfs

Christian Dior Fall 2012 Couture Collection | Raf Simons’ Debut

Christian Dior Fall 2012 couture, Raf Simons

Appointed in April this year as artistic director of Christian Dior after being let go by Jil Sander in February, Raf Simons finally made his debut at the Christian Dior Fall 2012 Couture Show, churning out 54 looks no less.

Over a million flowers lined the walls from floor to ceiling at the venue on Avenue d’Iena, as Raf Simons referenced the first 10 years of the Dior house (1947-1957), paying homage to Christian Dior’s love for flowers, the bustier bodice, the Bar jacket and of course the midcentury couture silhouette of that time.

Christian Dior Fall 2012 couture, Raf Simons

“I’ve been very much involved with the period that Christian Dior defined, 1947 to 1957, and it seemed to me very normal to jump into it and work with that, to work with the archive and see how it can be modernized.” –Raf Simons

Christian Dior Fall 2012 couture, Raf Simons

It was the classic Christian Dior aesthetic updated with Raf Simons’ modernised minimalism. Beadwork and embroidered or appliquéd flowers lined full-skirted dresses, cinched at the waist and cropped to ballet length. Intricacies around the bust area were also a highlight if you look close enough. The injection of colour was just as refreshing, as were the structural peplums. The Bar jacket and coat dress were also continually referenced throughout. All in all, the Christian Dior Fall 2012 couture collection had it all.

Christian Dior Fall 2012 couture, Raf Simons

“And I think couture is very much about curating something unique for women. Fashion is so mass-produced now; I hope there will come a refocus on how people see couture.” –Raf Simons

Christian Dior Fall 2012 couture, Raf Simons

“His debut collection was beautiful, modest in its approach to femininity, and thoroughly engaging from the chic tuxedos and cigarette pants that opened the show to the last outfits: long organza and tulle dresses with their backs embroidered with delicate flowers in one color and the fronts in a more intense, Futurist tone.” –Cathy Horyn, The New York Times

Christian Dior Fall 2012 couture, Raf Simons

Christian Dior Fall 2012 couture, Raf Simons

“Take things from the archives, then reenergize them in acid yellow or electric blue, colors that weren’t part of the Christian Dior aesthetic. I like to juxtapose elements.” –Raf Simons

Christian Dior Fall 2012 couture, Raf Simons

“By avoiding theatrical gimmicks, he ran the risk of looking as though he hadn’t done much, but this was a clever, subtle reworking of Dior’s DNA, which promises well for collections to come, and delivered all that he wanted.” –Lisa Armstrong, The Daily Telegraph

Christian Dior Fall 2012 couture, Raf Simons

“My challenge is to find a beautiful balance: to make women beautiful, to make a woman dream to wear a beautiful outfit.” –Raf Simons

Christian Dior Fall 2012 couture, Raf Simons

“The result of Monday’s presentation was not a triumph, but it was a selection of ideas by a designer who has a rare aptitude: to meld modernity with romance.” –Suzy Menkes, International Herald Tribune

Christian Dior Fall 2012 couture, Raf Simons

Catch all 54 looks of the Christian Dior Fall 2012 Couture Collection on style.com

Christian Dior Fall 2012 couture, Raf Simons

Image Credits: WWD

 

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