Coach Spring 2013 Collection Press Presentation

Coach, Spring 2013 collection, Press Preview, Singapore

Today I attended the Coach Spring 2013 collection press presentation and was greeted by a sea of pastel Spring colours upon entering the Coach showroom. Watermelon, snow, coral, parchment, kiwi, cherry, vermillion, sun orange, and the list goes on. Is it really Spring already?

But what stood out were the familiar trapeze-shaped silhouettes that bore the hallmarks of certain it bags of 2012. No prizes for guessing where this trend is headed for 2013 as the onslaught of trapeze-shaped totes shows no signs of dying down. I particularly like the smaller versions which should be quite handy for carrying small personal whatnots. The men’s Spring 2013 collection on the other hand offered quite a few versatile surprises in varied colours such as ocean, lime, persimmon, and clover. All in all, it was a quiet vibrancy that was fresh and current.

The Coach Spring 2013 collection will be available in stores come late January 2013. For now, check out the rest of the scenes from the Coach Spring 2013 collection press presentation below.

Coach, Spring 2013 collection, Press Preview, Singapore

Coach, Spring 2013 collection, Press Preview, Singapore

Coach, Spring 2013 collection, Press Preview, Singapore

Coach, Spring 2013 collection, Press Preview, Singapore

Coach, Spring 2013 collection, Press Preview, Singapore

Coach, Spring 2013 collection, Press Preview, Singapore

Coach, Spring 2013 collection, Press Preview, Singapore

Coach, Spring 2013 collection, Press Preview, Singapore

Coach, Spring 2013 collection, Press Preview, Singapore

Coach, Spring 2013 collection, Press Preview, Singapore

Coach, Spring 2013 collection, Press Preview, Singapore

Coach, Spring 2013 collection, Press Preview, Singapore

Coach, Spring 2013 collection, Press Preview, Singapore

Coach, Spring 2013 collection, Press Preview, Singapore

Coach, Spring 2013 collection, Press Preview, Singapore

All photos taken with my iphone. Like what you see? Follow me on Instagram!

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Gwyneth Paltrow | Coach Ad Campaign

Gwyneth Paltrow, Coach Ad Campaign

Gwyneth Paltrow was tapped to be the brand ambassador and face of Coach
Spring and Fall ad campaigns
in April this year. Shot by Peter Lindbergh, the Coach ad campaign is essentially very classic American, with Gwyneth Paltrow looking like your typical all-American girl -or blah if you will. The Coach ad campaign will not be released in the U.S. but will feature in various international editions of Vogue, Harper’s Bazaar among others. The starring of Gwyneth Paltrow for the Coach ad campaign is also meant to coincide with the brand’s 70th anniversary and the opening of its flagship store in London along Bond Street.

Gwyneth embodies American style and spirit around the globe. Coach is celebrating its 70th anniversary as an iconic American brand, so we couldn’t ask for a better international ambassador than Gwyneth. ” -Jason Weisenfeld, senior vice president, global brand communications and collaborations.

Gwyneth Paltrow, Coach Ad Campaign

Love it or hate it, Americans for the win.

Image credits: coach/lindbergh, huffingtonpost