The Dior Spring/Summer 2013 ad campaign marks Raf Simon’s first ad campaign as creative director of Dior and also Dior’s first ever print ad campaign for a main ready-to-wear collection since Spring/Summer 2011 –apart from ad campaigns for its Lady Dior and Miss Dior bags. Choosing to focus more on shooting campaigns for its beauty, eyewear, fragrance, and bag collections in recent seasons, the arrival of Raf Simons in April 2012 as artistic director is proving to be a dawn of a new age for the house of Dior.
This is clearly evident in a decidedly refreshing take that has Raf Simons’ favoured minimalism style stamped all over it with the usage of blocks of white frames that were seen at the runway show in September 2012. At once it might seem disperse with models placed at different grounds for a dimensional setting and props plastered randomly but on deeper realisation, it evokes an imaginative realm that is one part dreamlike and another demure.
Aided by Willy Vanderperre who so often shot ad campaigns for Jil Sander when Raf Simons was still there, the Dior Spring/Summer 2013 ad campaign features Dior regular Daria Strokous alongside Anna Martynova, Diane Conterato, Nicole Pollard, and Marie Piovesan.
Image Credits: Dior Facebook
Whitewashed and raw, Bleached, an editorial by Hugh Lippe features Daria Strokous posing fierce and edgy cool for the pages of FAT Magazine Winter 2012. Each photo, a gripping exuberance of stone cold monochromatic shades that make you delve into your deeper senses.
Indulge in Daria Strokous by Hugh Lippe for FAT Magazine Winter 2012 below as well as the accompanying video at the end of this post.
Image Credits: tfs
‘Secret Garden – Versailles’, the latest Inez and Vinoodh film for Dior stars Daria Strokus, Melissa Stasiuk and Xiao Wen Ju in the majestic gardens and grandiose interiors of the Château de Versailles. Watch them parade around the famed palace grounds in Dior’s Pre-Fall 2012 collection to the soundtrack of Depeche Mode’s Enjoy The Silence.
Notice how minimalistic Dior has become this season? If this collection is a sign of a season of change at Dior with Raf Simons on board as Dior’s new artistic director, then one can only hope for what Raf Simons has in mind for his first collection for Dior during couture week come July. Well, my guess is as good as yours.
Video Courtesy of Dior
The Romantics. From left: Mirte Maas in Rodarte; Coco Rocha in Vera Wang; Caroline Trentini in Oscar de la Renta; Daria Strokous in Vera Wang; Fei Fei Sun in Rodarte and Nicholas Kirkwood for Rodarte boots.
Jourdan Dunn, Daria Strokous, Arizona Muse, Raquel Zimmermann, Coco Rocha star alongside Caroline Trentini, Mirte Maas and Fei Fei Sun in another Vogue US September 2011 editorial photographed by Steven Meisel. Styled by Grace Coddington and Michael Philouz, 5 themes derived from Fall 2011 were featured: The Romantics, The Modernists, The Bourgeoisie, The Artisans and The Subversives. Kudos to the creative team again; impeccable. Check out the rest of the themes below from the pages of Vogue US September 2011.
The Modernists. From left: Balenciaga; Calvin Klein Collection; Celine; Jourdan Dunn in Balenciaga; Arizona Muse in Jil Sander.
The Bourgeoisie. From left: Raquel Zimmermann in Miu Miu; Nina Ricci; Louis Vuitton; Nina Ricci; Rochas; Marc Jacobs; Donna Karan New York.
The Artisans. From left: Marni; Dries Van Noten; Proenza Schouler; Dries Van Noten; Ralph Lauren Collection; Marni.
The Subversives. From left: Givenchy; Theyskens’ Theory; Haider Ackermann; Rick Owens; Haider Ackermann; Alexander Wang; Ann Demeulemeester.
Image credits: women management blog
Daria Strokous fronts the latest Jil Sander Fall 2011 ad campaign alongside Belgian upstart Guerrino Santulliana. Daria Strokous also appeared in the Jil Sander Spring/Summer 2011 ad campaign earlier this year while Guerrino Santulliana walked in the label’s Spring/Summer 2012 show at the recently concluded Mens Fashion Week in Milan. Creative direction by Raf Simons and photographed by Willy Vanderperre, the ads were simple, minimalist, typical Jil Sander style.
Here’s a look back at what happened in February. Daria Strokous opens.
Inspired by Louise Dahl-Wolfe mid-century images of couture photographed in ski resorts and the photography of Diane Arbus, the cocoon silhouette, formless and loose, was predominant. This is one silhouette that will be sticking around for another season. Shoes were inspired by the work of Jacques Adnet. The skiwear element was also present in stirrup pants tucked into wedges that scream simple and chic. A hint of couture with Jil Sander’s oh-so-clean palette, Raf Simons has outdone himself again. Here is a look at the makeup, shoes and bags.
Check out the full Jil Sander Fall/Winter 2011/2012 fashion show below.
The Uniqlo +J Collaboration comes to an end. The upcoming Fall/Winter 2011 collection will be its last. Read more about it here.
Image credits: twenty2, style.com, nymag