Three more images of the Alexander Wang Fall 2011 ad campaign have just been released. Raquel Zimmermann stars in more sexy, tough and feisty poses shot by veteran creative director Fabien Baron in a derelict factory and styled by Karl Templer.
Preview of the Alexander Wang Fall 2011 ad campaign, followed by a promotional event promoting the campaign video and then the release of the rest of the ad campaign images. That seems to be the drill here. Periodic releases for maximum publicity. Redundant or effective? What do you think?
Watch the Alexander Wang Fall 2011 ad campaign video.
Raquel Zimmermann stars in the Alexander Wang Fall 2011 ad campaign video, shot by Fabien Baron, set in an abandoned warehouse in Red Hook, Brooklyn. Alexander Wang ran a 3-day promotional campaign that ended tonight where the video premiered. This campaign coincided with the release of the first Alexander Wang Fall 2011 ad campaign image, starring Raquel Zimmermann as well. The image was so much better. The video was just simply too dark which made the clothes barely visible; not good. Slightly off the mark for me there.
View the Alexander Wang Fall 2011 lookbook.
Raquel Zimmermann stars in the Alexander Wang Fall 2011 ad campaign shot by Fabien Baron and styled by Karl Templer. The ad was shot at an abandoned grain factory in Red Hook, Brooklyn and is dark, wet and dirty. Quite refreshing from other Fall 2011 ad images I must say.
‘We wanted something really gritty and raw to contrast with the polished richness of what we showed on fall runway’ -Alexander Wang
So here’s what Alexander Wang is doing to promote this campaign. A video of the Alexander Wang Fall 2011 ad campaign -set to a soundtrack of SebastiAn’s “C.T.F.O.” ditty, featuring M.I.A- will be projected onto the sides of buildings at various locations around New York at night for six hours at a stretch starting July 13- July 15 and will premiere online at alexanderwang.com later today.
‘We’ve rented these trucks and the video will be projected from the trucks onto the sides of buildings. Some will be roaming, some planted.’ -Alexander Wang
So what do you think of Alexander Wang’s promotional strategy? In the meantime check out the recently launched T by Alexander Wang Fall 2011 ad campaign video below.
Image credits: fgr