Singapore Fashion Blog bringing you an essential collection of fashion news, fashion editorials, ad campaigns, street style, personal style and a dose of the Singapore fashion scene -with his two cents' worth
The promotional video entitled The Great Escape for Mango’s Fall 2011 collection features Kate Moss and Terry Richardson on the run in a van racing through iconic locations of Paris such as the Mini Palais, Place de la Concorde, Place de l’Alma, Champs Elysées and the Centre Pompidou. And yes they are wearing a mask with Terry’s face on it (say what?). The final scene -sees them arriving at their destination- was shot and broadcast live during the Mango Fall/Winter 2011 fashion show at the Centre Pompidou last month.
Mango Fall/Winter 2011 fashion show final walkthrough.
‘Working with Mango was incredible, as was working with Terry Richardson. I loved working with him in the video. It was fantastic both of us being in front of the camera, it’s a completely different sensation. I loved not being alone and having somebody to share ideas with.’ -Kate Moss
I think this was easy money in the bank for Kate and Terry. I totally don’t get the concept of the video, and the collection was only seen briefly, too briefly. With that being said, I think incorporating fashion with video is a lot harder than it seems. First of all, you got to have a clear concept, a good one and then find the perfect scenes to showcase the collection because let’s face it, it has always been about the clothes. Easy? What do you think? All glitz and no substance.
This was probably one of the worst videos I’ve seen ever. The concept and collection must go hand in hand and this one was way off. Kate Moss? Terry Richardson of all people? I mean at least the leading role should have gone to the face of Mango, no? Scarlett Johansson if I’m correct. It’s just common sense. And for the record, Terry didn’t have to be in it. Maybe Mango needs a shakeup in their creative direction.
House of Holland showed its first ever Resort 2012 collection, or as Henry Holland would have it-Pre Collection S/S 2012, in New York (also a first) a couple of days ago and they have a short film to go along with it. British model, Eliza Cummings, dances and mimes in the video to a Neneh Cherry song called Buffalo Stance with creative direction by Mariano Vivanco. Upbeat, quirky and cool.
Inspired by the New World of Spanish-speaking Peru and Mexico, brightly coloured striped fabrics and wacky digital prints that consisted of bones, skulls and flowers were fused together to produce a wonderful visual spectacular.
‘We focused on key commercial shapes, and paired them with a lot of digital prints. We’ve never done skulls before so we made them with smiley faces,’ said Henry Holland.
This is not House of Holland’s first foray into video. They have launched a short film to coincide with the showing of their Autumn/Winter 2011 collection early this year. This one stars Pixie Geldof and Dree Hemmingway as well as Henry Holland himself.
I am really liking all these House of Holland videos. Makes you wanna groove and strike your best Zoolander pose when the music stops. And you know with House of Holland videos, you have to press the replay button again!
The London Fashion Week schedule was recently announced. Notable designers showing in their third consecutive season include Burberry Prorsum, Matthew Williamson, Pringle of Scotland, Antonio Berardi, Jonathan Saunders. Giles Deacon is also making a return after showing two seasons in Paris. Hot Swedish label Acne who is opening its first UK flagship store in Dover Street today, will be doing a presentation instead. Other usual suspects and up-and-coming designers include Sass & Bide, Basso and Brooke, House of Holland, John Rocha, Osman, Julien Macdonald, Richard Nicoll, Mark Fast, Erdem, Christopher Kane, Paul Smith, Meadham Kirchhoff, Nicole Farhi, Marios Schwab and KTZ. A few firsts for NEWGEN designers David Koma, Peter Pilotto and Holly Fulton, who are all making their on-schedule debut showing. Mary Katrantzou and Michael Van Der Ham will also host their first stand-alone shows. Click here for the full schedule.