Singapore Fashion Blog bringing you an essential collection of fashion news, fashion editorials, ad campaigns, street style, personal style and a dose of the Singapore fashion scene -with his two cents' worth
Dior in Vogue: the archive is presented alongside the Raf Simons feature which can only be found in the digital edition of Vogue UK January 2013. The grandeur amounts of fabric and exquisite French elegance as seen through the years since 1946, collated in the pages of Vogue. See designs from the likes of Christian Dior himself to Gianfranco Ferré, Marc Bohan, and John Galliano; modelled by Jean Shrimpton, Jane Birkin, and Linda Evangelista among many others; and shot by photographers including Irving Penn, Craig McDean, David Bailey, and Patrick Demarchelier to name a few.
These models of yesteryear bring me back to the cover of Vogue UK January 2013, which features Kate Upton in a demure Alaîa dress shot by Alasdair McLellan. As you would have already known, there are two camps: one for Kate Upton’s ‘refreshing body image’ in high fashion and the other against her ‘unconventional’ measurements going against what is deemed the ‘standard’. While we can’t possible predict the future shift in industry standards, one thing’s for sure; waif or curvy, these Dior creations are gorgeous either way.
Check out all 28 photos of Dior in Vogue: the archive for Vogue UK January 2013 below.
Like what you see? Find more of such photos in the book, Vogue on: Christian Dior (Vogue on Designers).
The Burberry Autumn/Winter 2011 Ad Campaign features full length and portrait shots, inspired by the brand’s own 1960’s ad campaign images. British actors, models and musicians were featured which is in line with the brand’s support for emerging British artistes. New cast members and themes will be introduced every month throughout the season. For the month of June, the Burberry Autumn/Winter 2011 Ad Campaign stars Jourdan Dunn and Cara Delevingne alongside newcomers actress, Felicity Jones, 16-year-old Molly Smith as well as model slash actress Amber Anderson and Thomas Penfound among others. (Thomas Penfound and Cara Delevingne are my favourites.)
Christopher Bailey kept it simple, letting the clothes and accessories speak for themselves. Against a dark background, the colours of the collection came out beautifully with the ‘classic Burberry gaze’ from the models. Lensed by Mario Testino, the Burberry Autumn/Winter 2011 Ad Campaign was minimalism at its best.
‘I was inspired by iconic British portraits and our own archive campaigns from the late 1960s of Jean Shrimpton using her trench coat to shelter herself from the poetic and romantic British weather. We wanted to create a group of portraits celebrating British actors, musicians and models.’ Christopher Bailey, Burberry Chief Creative Officer.
Burberry has been one of my favourite fashion houses for incorporating digital media and technology into its marketing campaign and to its overall brand image. No surprises that the brand is lauded and known for being tech-savvy. From screening its fashions shows in 3D to making clothes available for purchase straight off the runway during the show. Of course not to mention 2D live streams of its fashion shows every major season, Burberry Accoustic and Art of the Trench.
However, I came across a Facebook IQ report by L2 thinktank which ranks global brands based on their aptitude on using Facebook as a social media platform. Burberry was surprisingly ranked at 49th place. I’m sure this news shocked many. This is what Business of Fashion has to say: ‘Is Burberry’s digital prowess really waning?’. Apparently the lack of interactive avenues for fans or customers was the main issue. Click here for more detailed ‘reasoning’. Personally, I don’t have any issue with its Facebook page at all! Those are just minute issues, take a look at their website, for crying out loud! For me audio, video and photo content are what’s important and Burberry aces them. It must also be noted that Burberry has the largest amount of ‘likes’ on its Facebook page-over 6.6 million. I say they owe it to Christopher Bailey and team.