The Proenza Schouler Spring/Summer 2012 ad campaign showcases yet another set of studio images shot by Willy Vanderperre but this time featuring Natasha Poly who replaced Zuzanna Bijoch. In only their fourth ever ad campaign, Lazaro Hernandez and Jack McCollough are proving to the industry that simple and fuss-free ad campaigns without any gimmicks can also be effective.
This season, it was all about colour, prints and texture combining beautifully to form garments that speak of eclecticism at its best. For accessories, their bags continue to delve into new frontiers and I have no doubt that their shoes will be on everyone’s Spring/Summer 2012 must-have list.
Check out the rest of the Proenza Schouler Spring/Summer 2012 ad campaign featuring Natasha Poly by Willy Vanderperre below.
Image credits: proenza schouler/willy vanderperre
The Proenza Schouler Fall 2011 ad campaign has just been unveiled and it is Lazaro Hernandez and Jack McCollough’s third ever ad campaign. Shot by Willy Vanderperre at New York’s Milk Studios and styled by Marie Chaix, the Proenza Schouler Fall 2011 ad campaign stars Zuzanna Bijoch.
Strong and graphic colour-blocking is emphasised here mashed with Native American/Southwestern-inspired tribal prints that were the main highlights of the collection. A visual feast and vibrant ad campaign if you ask me.
Image credits: proenza schouler/vanderperre
Arizona Muse is the new face of the latest Jil Sander Navy Fall 2011 ad campaign. Shot by Willy Vanderperre, who also shot the Jil Sander Fall 2011 ad campaign, Arizona Muse channels androgyny with wet tousled hair in black and white imagery. Amazing collaboration.
The Jil Sander Navy Fall 2011 ads have a very similar creative direction to the debut Spring 2011 ads which Valerija Kelava fronted. Shot by David Sims, you almost would have thought that they belonged to the same campaign.
Following the end of the Jil Sander and Uniqlo +J collaboration with the last collection being Fall 2011, Jil Sander Navy could be the next answer to having ‘affordable’ Jil Sander. Although the +J collaboration was designed by Jil Sander herself and not Raf Simons, the Jil Sander minimalist aesthetic was still present through and through.
My guess is that talk of having a lower-priced diffusion line has been going on for a while and the launch of Jil Sander Navy was timed to coincide with the departure of the +J collaboration to avoid competition, after all, +J is still priced cheaper than Jil Sander Navy. Case in point, Jil Sander Navy was launched for Spring 2011 in January this year targeted at younger, more casual customers and is reasonable priced at $125 for a shirt to $795 for a coat. Probably one of the lower price points for designer diffusion lines out there.
Contrary to the ad campaigns, there are actually more colours in the collection. Looks set to be a hit, comparable to T by Alexander Wang. Affordable, simple, chic and easy to wear. Take a look at some of the outfits of the Spring 2011 collection below.
Like what you see? Head over to the Jil Sander online store to browse the full collection including bags, accessories and shoes.
Image credits: jil sander, fgr, becomegorgeous
Daria Strokous fronts the latest Jil Sander Fall 2011 ad campaign alongside Belgian upstart Guerrino Santulliana. Daria Strokous also appeared in the Jil Sander Spring/Summer 2011 ad campaign earlier this year while Guerrino Santulliana walked in the label’s Spring/Summer 2012 show at the recently concluded Mens Fashion Week in Milan. Creative direction by Raf Simons and photographed by Willy Vanderperre, the ads were simple, minimalist, typical Jil Sander style.
Here’s a look back at what happened in February. Daria Strokous opens.
Inspired by Louise Dahl-Wolfe mid-century images of couture photographed in ski resorts and the photography of Diane Arbus, the cocoon silhouette, formless and loose, was predominant. This is one silhouette that will be sticking around for another season. Shoes were inspired by the work of Jacques Adnet. The skiwear element was also present in stirrup pants tucked into wedges that scream simple and chic. A hint of couture with Jil Sander’s oh-so-clean palette, Raf Simons has outdone himself again. Here is a look at the makeup, shoes and bags.
Check out the full Jil Sander Fall/Winter 2011/2012 fashion show below.
The Uniqlo +J Collaboration comes to an end. The upcoming Fall/Winter 2011 collection will be its last. Read more about it here.
Image credits: twenty2, style.com, nymag