Chanel Spring/Summer 2013 Ad Campaign | Stella Tennant, Ondria Hardin and Yumi Lambert by Karl Lagerfeld

Stella Tennant, Ondria Hardin, Yumi Lambert, Karl Lagerfeld, Chanel Spring/Summer 2013 ad campaign

After the kooky sports-inspired campaign for Spring/Summer 2012 and last season’s mediocre studio shots, the Chanel Spring/Summer 2013 ad campaign was a breath of fresh air. Lensed by Karl Lagerfeld, Stella Tennant returns to the Chanel ranks with newcomers Ondria Hardin and Yumi Lambert playing second fiddle to the British model. Old muse versus new muses. All 3, unconventional in their own right. My favourite? Yumi Lambert.

Stella Tennant, Ondria Hardin, Yumi Lambert, Karl Lagerfeld, Chanel Spring/Summer 2013 ad campaign

Stella Tennant, Ondria Hardin, Yumi Lambert, Karl Lagerfeld, Chanel Spring/Summer 2013 ad campaign

Stella Tennant, Ondria Hardin, Yumi Lambert, Karl Lagerfeld, Chanel Spring/Summer 2013 ad campaign

Stella Tennant, Ondria Hardin, Yumi Lambert, Karl Lagerfeld, Chanel Spring/Summer 2013 ad campaign

Stella Tennant, Ondria Hardin, Yumi Lambert, Karl Lagerfeld, Chanel Spring/Summer 2013 ad campaign

Image Credits: tfs